- Written by John Highman
Today, without an effective marketing program a strip retail centre cannot compete. The centre across the street will draw away customers with its own advertising, special events, community activities and supersavers.
Regardless of the size of a centre or marketing budget, there are ways to compete and also boost the bottom line. Strip centre promotions do not need to cost a lot of money to be effective. However, a small budget may take a little longer to reach marketing goals. Ten affordable marketing concepts that effectively boost the bottom line follow.